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Latest Updates, LGBT, Social Branding, Tobacco

Quit with CRUSH Campaign Motivates Gay Smokers To Give Up Cigarettes

Rescue SCG has worked with the Southern Nevada Health Department on tobacco prevention programs since 2001. One of these programs is CRUSH, a social brand for LGBT young adults designed to break the association between smoking and LGBT culture. Last July, CRUSH launched a new campaign to encourage gay smokers in Southern Nevada to make a seven-day commitment to quit smoking cigarettes.

The 3-week campaign featured a video to motivate gay smokers to sign up for the seven-day challenge to quit, and received more than 20,000 views during the length of the campaign.

The campaign also included a custom developed web application and mobile site that made it easy for gay smokers to announce their decision to quit on Facebook and Twitter with a custom image share. Each image featured a variety of culturally relevant reasons for gay smokers to give up cigarettes. The CRUSH community provided a network of support and cessation resources to current smokers.

Rescue SCG worked with LGBT media partners, such as Queerty.com, social media partners and social influencers to help raise awareness for the campaign and to highlight the tobacco industry’s unique influence on the LGBT community. The campaign received a wide range of local and national coverage, reached over 44,000 unique users per week, and resulted in over three million ad impressions.

More than one hundred Southern Nevada residents signed up for the contest, and those that successfully completed the seven-day challenge were entered for a drawing to win a pair of Lady Gaga tickets.

To learn more about the Quit with CRUSH campaign, contact:

Tyler Janzen


Director of Client Services, State and Local Programs

Vermont Takes on Point-Of-Sale Tobacco Advertising

The more often your children are exposed to tobacco advertising, the more likely they are to start smoking. That’s the message for Vermont parents in Rescue SCG’s new campaign to raise awareness about how the tobacco industry targets youth with advertising in retail stores.

The Counter Balance media campaign is the first phase of a longer-term initiative by the State of Vermont to address the problem of tobacco use among underage youth. To ensure effective statewide coverage, Rescue SCG developed a three-pronged strategy that included paid traditional and digital media, a robust social media campaign, and community outreach.

In addition to the commercial (below) and CounterBalanceVT website, Rescue SCG designed a wide variety of social media content and print materials that were shared with partners and stakeholders across the state as part of a community outreach toolkit developed in partnership with Rescue SCG’s local advertising subcontractor. The campaign toolkit made it easy for tobacco control coalition groups in Vermont to share news and information about the campaign with other community groups, local news outlets, and their social media networks.

Watch the TV Commercial

To learn more about the Counter Balance campaign, contact:

Tyler Janzen


Director of Client Services, State and Local Programs
Latest Updates

Meet Rescue Agency’s New CEO

Former ACTIVE Network and Partnership for a Drug Free America Executive Joins Founder Jeff Jordan

Rescue Social Change Group announced today that Kristin Carroll has joined the behavior change agency as Chief Executive Officer, partnering with President and Executive Creative Director, Jeff Jordan. Carroll will be focused on business strategy, operations, and the growth of Rescue while also driving client success, and expanding behavior change efforts to corporate clients focused on making healthy behaviors easier and more appealing.

Hip Hop, Research, Social Branding

Fresh Society: A New Tobacco Prevention Campaign for Hip Hop Teens

Introducing Fresh Society, a tobacco prevention campaign designed specifically for teens that identify with Hip Hop culture. Earlier this year Fresh Society launched in New Mexico and is already reaching this hard-to-reach audience.

Alternative, Latest Updates, Social Branding, Tobacco

Tobacco Prevention With Rock Band And Their Pets

#ShowYourClaws is Rescue SCG’s newest campaign for Blacklist, a tobacco prevention Social Branding program in the alternative rock community.

Four Evidence-Based Principles for Creating Measurable Social Value

As public health advocates we know that just telling people to do something doesn’t have much of an impact. Fortunately, social marketing principles have shown that creating social and personal value can spark and drive behavior change. At the 2016 Agents of Change Summit, Jeff French said “The question you should ask yourself everyday: How […]

5 Tips for Using Social Media to Change Behavior

1. Segment your audience and go where they are. Don’t assume that everyone uses every platform. For example, Twitter is more popular among politically engaged adults, while Instagram is more popular for art and food lovers. Segment your audience using psychographics and then select the social media channels where your target audience is already having […]

Rescue is proud to sponsor the Agents of Change Summit

Agents of Change Summit We are excited to announce that the Agents of Change Summit website has launched and registration is now open. Join us in sunny San Diego on February 8 & 9, 2016 to explore the most effective strategies and technologies to change health behaviors. Networking Villages During the Summit, participants will be organized into […]

NAA Convention 2015

If you’re attending the National AfterSchool Association Convention in Washington DC next week, you’re invited… Join us this Monday and Tuesday for two workshops to learn how you can recruit and retain older youth through research-based best practices. #HowTo: Attract High-Risk Teens to After School Programs Monday, March 9, 2015     9:30AM – Chesapeake 4 […]

We're proud to be a part of the B Corp Community

Rescue Agency is officially a Certified B Corporation.

We’re thrilled to announce that we’re officially a Certified B Corporation. Certified B Corporations are a new type of corporation which uses the power of business to solve social and community issues. It sets a new gold standard requiring that companies meet the highest levels of performance, accountability and transparency. The B Corp certification is […]

NAA Convention 2015 Posted: March 6th, 2015