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Alternative, Social Branding, Tobacco

[WATCH] Winds of Plague Endorse Syke and a Smokefree Music Scene

When engineering a Social Brand, the highest compliment the brand can receive is the endorsement from leaders within the target subculture.

SYKE, a smokefree brand for alternative teens in Virginia, earned the respect Winds of Plague, one of the most popular metal bands playing today. After learning about how SYKE endorses a smokefree scene at all alternative, heavy metal, and hardcore concerts, the band members were enthused to sit down in Rescue Agency’s Social Change Studio and record a commercial for the brand.

Alternative, Social Branding, Tobacco

[WATCH] Video Explains Targeting Alternative Teens to Lower Smoking Rates

Rescue Agency’s Social Change Studio has been running high and loud lately, with multiple videos in production and a host of commercials on the airwaves across the country.

In the midst of shouldering the workload, the Social Change Studio took some time to create a video not meant for television or radio, but rather for use in explaining how Rescue Agency focuses on alternative teen culture to lower smoking rates. The video acts as a case study for SYKE, a brand Rescue Agency created for alternative teens in Virginia.

Social Branding, Tobacco

[WATCH] Videos Highlight Secondhand Smoke Risk for Pets

By now, most people understand the often deadly consequences that smoking cigarettes can have on a person and even those around a smoker via secondhand smoke. But what about animals?

Social Branding, Tobacco

Smoking and Attractiveness: New ‘Hotness’ Commercials Debut in VA

When Rescue Agency conducts its formative research with teens across the country, it’s obvious that a top priority for high school students is their social life.

Evolvement, Tobacco

[WATCH] Evolvement Youth Star in Anti-Tobacco Commercial

This past spring, Evolvement Southern Nevada, a youth anti-tobacco movement run by Rescue Agency, held a contest that gave members the chance to be in an anti-tobacco TV commercial.

The spot focuses on the Right to Breathe campaign and discusses clean indoor air for all places of work. The winners were chosen based on their high levels of project activity with Evolvement’s fight against the tobacco industry.

Rescue @ NCHCMM 2017 Atlanta,GA

   Rescue is a proud sponsor of the National Conference on Health Communication, Marketing, and Media. We hope to see you at our following sessions or please stop by booth #112 to say hello.

Four Evidence-Based Principles for Creating Measurable Social Value

As public health advocates we know that just telling people to do something doesn’t have much of an impact. Fortunately, social marketing principles have shown that creating social and personal value can spark and drive behavior change. At the 2016 Agents of Change Summit, Jeff French said “The question you should ask yourself everyday: How […]

5 Tips for Using Social Media to Change Behavior

1. Segment your audience and go where they are. Don’t assume that everyone uses every platform. For example, Twitter is more popular among politically engaged adults, while Instagram is more popular for art and food lovers. Segment your audience using psychographics and then select the social media channels where your target audience is already having […]

Rescue is proud to sponsor the Agents of Change Summit

Agents of Change Summit We are excited to announce that the Agents of Change Summit website has launched and registration is now open. Join us in sunny San Diego on February 8 & 9, 2016 to explore the most effective strategies and technologies to change health behaviors. Networking Villages During the Summit, participants will be organized into […]

NAA Convention 2015

If you’re attending the National AfterSchool Association Convention in Washington DC next week, you’re invited… Join us this Monday and Tuesday for two workshops to learn how you can recruit and retain older youth through research-based best practices. #HowTo: Attract High-Risk Teens to After School Programs Monday, March 9, 2015     9:30AM – Chesapeake 4 […]

Rescue @ NCHCMM 2017 Atlanta,GA Posted: August 8th, 2017