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Category: Latest Updates

Latest Updates, LGBT, Social Branding, Tobacco

Quit with CRUSH Campaign Motivates Gay Smokers To Give Up Cigarettes

Rescue SCG has worked with the Southern Nevada Health Department on tobacco prevention programs since 2001. One of these programs is CRUSH, a social brand for LGBT young adults designed to break the association between smoking and LGBT culture. Last July, CRUSH launched a new campaign to encourage gay smokers in Southern Nevada to make a seven-day commitment to quit smoking cigarettes.

The 3-week campaign featured a video to motivate gay smokers to sign up for the seven-day challenge to quit, and received more than 20,000 views during the length of the campaign.

The campaign also included a custom developed web application and mobile site that made it easy for gay smokers to announce their decision to quit on Facebook and Twitter with a custom image share. Each image featured a variety of culturally relevant reasons for gay smokers to give up cigarettes. The CRUSH community provided a network of support and cessation resources to current smokers.

Rescue SCG worked with LGBT media partners, such as Queerty.com, social media partners and social influencers to help raise awareness for the campaign and to highlight the tobacco industry’s unique influence on the LGBT community. The campaign received a wide range of local and national coverage, reached over 44,000 unique users per week, and resulted in over three million ad impressions.

More than one hundred Southern Nevada residents signed up for the contest, and those that successfully completed the seven-day challenge were entered for a drawing to win a pair of Lady Gaga tickets.

To learn more about the Quit with CRUSH campaign, contact:

Tyler Janzen

Tyler@rescuescg.com

Director of Client Services, State and Local Programs
Latest Updates

Meet Rescue Agency’s New CEO

Former ACTIVE Network and Partnership for a Drug Free America Executive Joins Founder Jeff Jordan

Rescue Social Change Group announced today that Kristin Carroll has joined the behavior change agency as Chief Executive Officer, partnering with President and Executive Creative Director, Jeff Jordan. Carroll will be focused on business strategy, operations, and the growth of Rescue while also driving client success, and expanding behavior change efforts to corporate clients focused on making healthy behaviors easier and more appealing.

Alternative, Latest Updates, Social Branding, Tobacco

Tobacco Prevention With Rock Band And Their Pets

#ShowYourClaws is Rescue SCG’s newest campaign for Blacklist, a tobacco prevention Social Branding program in the alternative rock community.

Latest Updates, Tobacco

Rescue Agency Goes Big at National Conference on Tobacco or Health

Last week, over a dozen members of the Rescue SCG team descended upon Kansas City, MO for the National Conference on Tobacco or Health (NCTOH).

Rescue @ APHA 2017

Will you be at the APHA 2017 Annual Meeting & Expo?

Check out these sessions about Rescue’s campaigns and strategies and we invite you to come say hi at booth # 701.

Minimal Waste, Maximum Impact Posted: October 4th, 2017
9 Years of Rapid Growth Posted: September 8th, 2017
Check Yourself Campaign Posted: August 10th, 2017