Welcome

Sign-up to receive Rescue updates

×

Category: Peer Crowds

Latest Updates, LGBT, Social Branding, Tobacco

Quit with CRUSH Campaign Motivates Gay Smokers To Give Up Cigarettes

Rescue SCG has worked with the Southern Nevada Health Department on tobacco prevention programs since 2001. One of these programs is CRUSH, a social brand for LGBT young adults designed to break the association between smoking and LGBT culture. Last July, CRUSH launched a new campaign to encourage gay smokers in Southern Nevada to make a seven-day commitment to quit smoking cigarettes.

The 3-week campaign featured a video to motivate gay smokers to sign up for the seven-day challenge to quit, and received more than 20,000 views during the length of the campaign.

The campaign also included a custom developed web application and mobile site that made it easy for gay smokers to announce their decision to quit on Facebook and Twitter with a custom image share. Each image featured a variety of culturally relevant reasons for gay smokers to give up cigarettes. The CRUSH community provided a network of support and cessation resources to current smokers.

Rescue SCG worked with LGBT media partners, such as Queerty.com, social media partners and social influencers to help raise awareness for the campaign and to highlight the tobacco industry’s unique influence on the LGBT community. The campaign received a wide range of local and national coverage, reached over 44,000 unique users per week, and resulted in over three million ad impressions.

More than one hundred Southern Nevada residents signed up for the contest, and those that successfully completed the seven-day challenge were entered for a drawing to win a pair of Lady Gaga tickets.

To learn more about the Quit with CRUSH campaign, contact:

Tyler Janzen

Tyler@rescuescg.com

Director of Client Services, State and Local Programs
Hip Hop, Research, Social Branding

Fresh Society: A New Tobacco Prevention Campaign for Hip Hop Teens

Introducing Fresh Society, a tobacco prevention campaign designed specifically for teens that identify with Hip Hop culture. Earlier this year Fresh Society launched in New Mexico and is already reaching this hard-to-reach audience.

Alternative, Latest Updates, Social Branding, Tobacco

Tobacco Prevention With Rock Band And Their Pets

#ShowYourClaws is Rescue SCG’s newest campaign for Blacklist, a tobacco prevention Social Branding program in the alternative rock community.

Rural/Country, Social Branding, Tobacco
  • The Down Low on Down and Dirty

Rescue Agency Launches New Tobacco Prevention Campaign For Rural Teens

Rural teens have some of the highest tobacco use rates for both cigarettes and smokeless products. Past tobacco prevention efforts have appealed mostly to urban and suburban teens because rural teens are different. Their culture, values, and lifestyle are truly distinct and reaching these teens requires an authentic voice and message.

Meet Down and Dirty, Rescue Agency’s newest teen tobacco prevention campaign:

LGBT, Social Branding, Tobacco
Preventing LGBTQ Tobacco Use Through Bars and NIghtclubs

Preventing LGBTQ Tobacco Use Through Bars and Nightclubs

The evening between the 8th National LGBTQ Health Equity Summit and the 2012 National Conference on Tobacco or Health, Rescue Agency hosted an LGBTQ bar night to demonstrate its Social Branding strategy for LGBTQ tobacco use prevention.

Check out this brand new video documenting the night and how veteran tobacco control professionals reacted to the strategy.

Rescue @ APHA 2017

Will you be at the APHA 2017 Annual Meeting & Expo?

Check out these sessions about Rescue’s campaigns and strategies and we invite you to come say hi at booth # 701.

Minimal Waste, Maximum Impact Posted: October 4th, 2017
9 Years of Rapid Growth Posted: September 8th, 2017
Check Yourself Campaign Posted: August 10th, 2017