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Category: Social Branding

Latest Updates, LGBT, Social Branding, Tobacco

Quit with CRUSH Campaign Motivates Gay Smokers To Give Up Cigarettes

Rescue SCG has worked with the Southern Nevada Health Department on tobacco prevention programs since 2001. One of these programs is CRUSH, a social brand for LGBT young adults designed to break the association between smoking and LGBT culture. Last July, CRUSH launched a new campaign to encourage gay smokers in Southern Nevada to make a seven-day commitment to quit smoking cigarettes.

The 3-week campaign featured a video to motivate gay smokers to sign up for the seven-day challenge to quit, and received more than 20,000 views during the length of the campaign.

The campaign also included a custom developed web application and mobile site that made it easy for gay smokers to announce their decision to quit on Facebook and Twitter with a custom image share. Each image featured a variety of culturally relevant reasons for gay smokers to give up cigarettes. The CRUSH community provided a network of support and cessation resources to current smokers.

Rescue SCG worked with LGBT media partners, such as Queerty.com, social media partners and social influencers to help raise awareness for the campaign and to highlight the tobacco industry’s unique influence on the LGBT community. The campaign received a wide range of local and national coverage, reached over 44,000 unique users per week, and resulted in over three million ad impressions.

More than one hundred Southern Nevada residents signed up for the contest, and those that successfully completed the seven-day challenge were entered for a drawing to win a pair of Lady Gaga tickets.

To learn more about the Quit with CRUSH campaign, contact:

Tyler Janzen


Director of Client Services, State and Local Programs
Hip Hop, Research, Social Branding

Fresh Society: A New Tobacco Prevention Campaign for Hip Hop Teens

Introducing Fresh Society, a tobacco prevention campaign designed specifically for teens that identify with Hip Hop culture. Earlier this year Fresh Society launched in New Mexico and is already reaching this hard-to-reach audience.

Alternative, Latest Updates, Social Branding, Tobacco

Tobacco Prevention With Rock Band And Their Pets

#ShowYourClaws is Rescue SCG’s newest campaign for Blacklist, a tobacco prevention Social Branding program in the alternative rock community.

Rural/Country, Social Branding, Tobacco
  • The Down Low on Down and Dirty

Rescue Agency Launches New Tobacco Prevention Campaign For Rural Teens

Rural teens have some of the highest tobacco use rates for both cigarettes and smokeless products. Past tobacco prevention efforts have appealed mostly to urban and suburban teens because rural teens are different. Their culture, values, and lifestyle are truly distinct and reaching these teens requires an authentic voice and message.

Meet Down and Dirty, Rescue Agency’s newest teen tobacco prevention campaign:

Social Branding, Tobacco

How Global Tobacco Production and Use Affect Our Environment

This month we celebrate our planet and protect it for future generations.

Ydouthink’s new campaign in Virginia focuses on the effects worldwide tobacco production has on the environment. In the new ads, activists bring to life facts about deforestation and litter caused by tobacco use.

Meet our Sacramento Team

We’re thrilled to announce the opening of our 6th office and excited to introduce our Sacramento Team.

1414 K Street, Suite 220
Sacramento, CA 95814

As we’ve taken on new behavior change initiatives throughout the state of California, we need to have a team on the ground in the state capital. Our growing team and clientele has allowed us to expand our unique segmentation approach to adults. We’ve also begun behavior change initiatives on cannabis education, increasing physical activity and healthy eating, while rebranding the state’s nutrition education initiatives. Stay tuned for updates as these projects continue to evolve.

Meet Our Sacramento Team! (From left to right: Jan Bernard, Dani Loebs, Stephany Cavatoni, Annie Ma, Estaban Heredia, Willie Rudman)

In the meantime, we’re excited to kick off the year with more team members (over 175!) and the latest research, strategies, and creative to build solutions for today’s public health challenges

Some pics from our opening day celebration!

Proud to be in the same building as the California Endowment. Their “Health Happens Here” tagline is perfectly appropriate.

Rescue @ APHA 2017 Posted: November 3rd, 2017
Minimal Waste, Maximum Impact Posted: October 4th, 2017
9 Years of Rapid Growth Posted: September 8th, 2017