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Check Yourself Campaign

  • August 10th, 2017

We’re excited to share with you updates to our Check Yourself campaign, which is funded by and developed in collaboration with the Vermont Department of Health.


Addressing high-risk drinking among young adults in Vermont

“Check Yourself” is a health communications campaign that works to reduce high-risk drinking among Vermont young adults. Informed directly by formative research with members of the target audience, Check Yourself presents realistic, relatable binge drinking consequences in a conversational tone and shows the audience how to avoid these consequences. Check Yourself follows the tone and voice of popular social media personalities, making campaign information digestible for an audience that frequently participates in high-risk drinking behaviors. This new video and quiz focus on the experience of blacking out — why it happens and how to prevent it.

Category: Latest Updates

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