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  • Client Services
  • Creative
  • Integrated Marketing Strategies
  • Leadership
  • Operations
  • Research

Tony Callico

Vice President, Creative Services since 2001


tony@rescueagency.com
194


For over ten years, Anthony Callico has worked toward flawlessly designing images that appeal to wide variety of demographics. Focusing on all design mediums from print to web, Anthony has created marketing pieces that inspire and motivate target audiences. He began his career in Las Vegas, working with clients including Hard Rock Hotel and Casino, The Palms, Caesar’s Palace, Mandalay Bay, and The Standard Hotel located in Los Angeles. Anthony has developed a unique and well-polished design style that rivals teen and young adult populations’ daily exposure to graphic art in media.

As Rescue’s Vice President of Creative Services, Anthony develops all brands from conception to launch and then maintains each brand through its respective campaigns. He works with Rescue’s researchers to identify the at-risk demographic and creates campaigns geared toward their particular identity. His concepts are then applied to the websites the youth interact with and to the event displays and clothing that are paired with each brand. Through the life of each campaign, Anthony must evolve each brand as the target population evolves with it.

Anthony’s work has earned Rescue several awards including multiple International Davey Design Awards. With roots planted in helping develop and launch the brand concept for the company’s first campaign, XPOZ, Anthony integrates design creativity into Rescue’s campaign launch process. Anthony continues to innovate with Rescue’s growing national influence.