Rescue Blog

Latest Updates

NAA Convention 2015

If you’re attending the National AfterSchool Association Convention in Washington DC next week, you’re invited…

Join us this Monday and Tuesday for two workshops to learn how you can recruit and retain older youth through research-based best practices.

#HowTo: Attract High-Risk Teens to After School Programs

Monday, March 9, 2015     9:30AM – Chesapeake 4 & 5M

At-risk teens must be willing to participate in your program. Learn how you can attract these teens and engage them in your after school programs based on research with over 5,000 teens.

#BigCityBigGoals: Re-Branding NYC After School

Tuesday, March 10, 2015     9:30AM – National Harbor 12

Dive deep into how a research-based program structure and best practices are significantly enhancing recruitment and enrollment for NYC’s after school system.

Many after school programs continue to struggle with the recruitment and retention of middle and high school students. Research shows that understanding older youth culture and identities is critical to know what teens are looking for in their out-of-school time. Rescue SCG will share strategies and research from its after school programs to reach older youth.

Watch our High School After School marketing in action:

Contact us for more information about these workshops and Rescue SCG’s after school expertise.

Latest Updates
We're proud to be a part of the B Corp Community

Rescue Agency is officially a Certified B Corporation.

We’re thrilled to announce that we’re officially a Certified B Corporation.

Certified B Corporations are a new type of corporation which uses the power of business to solve social and community issues. It sets a new gold standard requiring that companies meet the highest levels of performance, accountability and transparency.

The B Corp certification is to sustainable business what Fair Trade certification is to coffee or USDA Organic certification is to milk.

B Corporation’s values are aligned with everything we believe in. From the start, Rescue Agency has been all about positively impacting the communities in which we live. Our mission is to make healthy behaviors easier and more appealing. We’re a marketing agency focused not on selling goods but creating good.

Our commitment to the B Corps community is reinforced by the work we do on behalf of our clients every day. From promoting after school programs and tobacco free lifestyles to supporting fresh foods in food deserts and physical fitness in schools, we seek not only to be the best in the world at what we do, but the best for the world.

The B Corp community is made up of over 1,000 companies in 34 countries from 60 industries with 1 unifying goal: to redefine success in business. We thank all of our clients who have given us a chance to be a small part in what we’re convinced will become a big movement.

Latest Updates, LGBT, Social Branding, Tobacco

Quit with CRUSH Campaign Motivates Gay Smokers To Give Up Cigarettes

Rescue SCG has worked with the Southern Nevada Health Department on tobacco prevention programs since 2001. One of these programs is CRUSH, a social brand for LGBT young adults designed to break the association between smoking and LGBT culture. Last July, CRUSH launched a new campaign to encourage gay smokers in Southern Nevada to make a seven-day commitment to quit smoking cigarettes.

The 3-week campaign featured a video to motivate gay smokers to sign up for the seven-day challenge to quit, and received more than 20,000 views during the length of the campaign.

The campaign also included a custom developed web application and mobile site that made it easy for gay smokers to announce their decision to quit on Facebook and Twitter with a custom image share. Each image featured a variety of culturally relevant reasons for gay smokers to give up cigarettes. The CRUSH community provided a network of support and cessation resources to current smokers.

Rescue SCG worked with LGBT media partners, such as, social media partners and social influencers to help raise awareness for the campaign and to highlight the tobacco industry’s unique influence on the LGBT community. The campaign received a wide range of local and national coverage, reached over 44,000 unique users per week, and resulted in over three million ad impressions.

More than one hundred Southern Nevada residents signed up for the contest, and those that successfully completed the seven-day challenge were entered for a drawing to win a pair of Lady Gaga tickets.

To learn more about the Quit with CRUSH campaign, contact:

Tyler Janzen

Director of Client Services, State and Local Programs

Vermont Takes on Point-Of-Sale Tobacco Advertising

The more often your children are exposed to tobacco advertising, the more likely they are to start smoking. That’s the message for Vermont parents in Rescue SCG’s new campaign to raise awareness about how the tobacco industry targets youth with advertising in retail stores.

The Counter Balance media campaign is the first phase of a longer-term initiative by the State of Vermont to address the problem of tobacco use among underage youth. To ensure effective statewide coverage, Rescue SCG developed a three-pronged strategy that included paid traditional and digital media, a robust social media campaign, and community outreach.

In addition to the commercial (below) and CounterBalanceVT website, Rescue SCG designed a wide variety of social media content and print materials that were shared with partners and stakeholders across the state as part of a community outreach toolkit developed in partnership with Rescue SCG’s local advertising subcontractor. The campaign toolkit made it easy for tobacco control coalition groups in Vermont to share news and information about the campaign with other community groups, local news outlets, and their social media networks.

Watch the TV Commercial

To learn more about the Counter Balance campaign, contact:

Tyler Janzen

Director of Client Services, State and Local Programs
Latest Updates

Meet Rescue Agency’s New CEO

Former ACTIVE Network and Partnership for a Drug Free America Executive Joins Founder Jeff Jordan

Rescue Social Change Group announced today that Kristin Carroll has joined the behavior change agency as Chief Executive Officer, partnering with President and Executive Creative Director, Jeff Jordan. Carroll will be focused on business strategy, operations, and the growth of Rescue while also driving client success, and expanding behavior change efforts to corporate clients focused on making healthy behaviors easier and more appealing.

Rescue @ SOPHE’S 69th Annual Conference

Will you be at SOPHE’s 69th Annual Conference April 4-6, 2018 at the Hyatt Regency in Columbus, Ohio? Check out these sessions about Rescue’s campaigns and research strategies:

Meet our Sacramento Team

We’re thrilled to announce the opening of our 6th office and excited to introduce our Sacramento Team. RESCUE SACRAMENTO 1414 K Street, Suite 220 Sacramento, CA 95814 As we’ve taken on new behavior change initiatives throughout the state of California, we need to have a team on the ground in the state capital. Our growing […]

Rescue @ APHA 2017

Will you be at the APHA 2017 Annual Meeting & Expo? Check out these sessions about Rescue’s campaigns and strategies and we invite you to come say hi at booth # 701.

Minimal Waste, Maximum Impact

How can we build more effective campaigns that reduce waste and maximize impact? Here are 5 tips from Jeff Jordan’s Keynote at the World Social Marketing Conference called Minimal Waste, Maximum Impact: Using Psychographic Segmentation in Social Marketing.

9 Years of Rapid Growth

We’re thrilled to announce we’re on the Inc. 5000 list for the 9th year in a row. Between 2014 and 2016, our revenues grew an extraordinary 861%, making us America’s 519th fastest growing private company.

Meet our Sacramento Team Posted: January 26th, 2018
Rescue @ APHA 2017 Posted: November 3rd, 2017
Minimal Waste, Maximum Impact Posted: October 4th, 2017