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Rescue Blog

Research, Social Branding, Tobacco

[WATCH] Teen Social Media Case Study Video

A lot of questions have been raised lately about how social networks like Facebook can be utilized to reach specific markets.

Well, XPOZ, a Rescue Agency managed brand for alternative youth in Las Vegas, NV, has been capitalizing on the power and reach of Facebook in order to generate more interest in the brand, promote its rock shows to the Vegas scene, and provide a forum for youth to discuss music, anti-tobacco messaging, and win prizes.

Alternative, Social Branding, Tobacco

[WATCH] Winds of Plague Endorse Syke and a Smokefree Music Scene

When engineering a Social Brand, the highest compliment the brand can receive is the endorsement from leaders within the target subculture.

SYKE, a smokefree brand for alternative teens in Virginia, earned the respect Winds of Plague, one of the most popular metal bands playing today. After learning about how SYKE endorses a smokefree scene at all alternative, heavy metal, and hardcore concerts, the band members were enthused to sit down in Rescue Agency’s Social Change Studio and record a commercial for the brand.

Alternative, Social Branding, Tobacco

[WATCH] Video Explains Targeting Alternative Teens to Lower Smoking Rates

Rescue Agency’s Social Change Studio has been running high and loud lately, with multiple videos in production and a host of commercials on the airwaves across the country.

In the midst of shouldering the workload, the Social Change Studio took some time to create a video not meant for television or radio, but rather for use in explaining how Rescue Agency focuses on alternative teen culture to lower smoking rates. The video acts as a case study for SYKE, a brand Rescue Agency created for alternative teens in Virginia.

Social Branding, Tobacco

[WATCH] Videos Highlight Secondhand Smoke Risk for Pets

By now, most people understand the often deadly consequences that smoking cigarettes can have on a person and even those around a smoker via secondhand smoke. But what about animals?

Social Branding, Tobacco

Smoking and Attractiveness: New ‘Hotness’ Commercials Debut in VA

When Rescue Agency conducts its formative research with teens across the country, it’s obvious that a top priority for high school students is their social life.

Rescue @ SOPHE’S 69th Annual Conference

Will you be at SOPHE’s 69th Annual Conference April 4-6, 2018 at the Hyatt Regency in Columbus, Ohio? Check out these sessions about Rescue’s campaigns and research strategies:

Meet our Sacramento Team

We’re thrilled to announce the opening of our 6th office and excited to introduce our Sacramento Team. RESCUE SACRAMENTO 1414 K Street, Suite 220 Sacramento, CA 95814 As we’ve taken on new behavior change initiatives throughout the state of California, we need to have a team on the ground in the state capital. Our growing […]

Rescue @ APHA 2017

Will you be at the APHA 2017 Annual Meeting & Expo? Check out these sessions about Rescue’s campaigns and strategies and we invite you to come say hi at booth # 701.

Minimal Waste, Maximum Impact

How can we build more effective campaigns that reduce waste and maximize impact? Here are 5 tips from Jeff Jordan’s Keynote at the World Social Marketing Conference called Minimal Waste, Maximum Impact: Using Psychographic Segmentation in Social Marketing.

9 Years of Rapid Growth

We’re thrilled to announce we’re on the Inc. 5000 list for the 9th year in a row. Between 2014 and 2016, our revenues grew an extraordinary 861%, making us America’s 519th fastest growing private company.

Meet our Sacramento Team Posted: January 26th, 2018
Rescue @ APHA 2017 Posted: November 3rd, 2017
Minimal Waste, Maximum Impact Posted: October 4th, 2017