Rescue @ NCHCMM 2017 Atlanta,GA

  • August 8th, 2017
Rescue is a proud sponsor of the National Conference on Health Communication, Marketing, and Media. We hope to see you at our following sessions or please stop by booth #112 to say hello.


Tuesday, Aug. 15, 2017


Session: Communication for Debuting Health Initiatives with Widespread Implications

2:00-3:30 pm / Centennial III

Abstract # 38578 Strategies Used to Develop FDA’s First Multicultural Teen Tobacco Prevention Campaign

Brandon Tate, Account Director

Session: When Growing Concern Arises-Effective Communication Strategies are Unleashed

3:45-5:15 pm / Centennial IV

Abstract # 38582 Getting in Front of Opioid Addiction: Research on Opioid Health Messages and Communications for Young Adults   

Jeffrey Jordan, President & Executive Creative Director


 Wednesday, Aug. 16, 2017


Session: Audience Segmentation Approaches Based on Psychographic Attributes

8:00-9:30 am / Hanover C/D/E

Abstract # 38576 Identifying at-Risk Teens: Peer Crowd Segmentation and Marijuana Use from a Statewide Representative Survey

Abstract # 38580 Psychographic Segmentation: Stealing the Tobacco Industry’s Approach to Segmenting Populations for More Effective Change

Jeffrey Jordan, President & Executive Creative Director

Spotlight Session: Right Message + Right Channel

Delivering Tailored and Targeted Health Messages to Youth & Young Adults Online

1:15 PM-2:45 pm  (Click here to check the conference program for the room assignment)

Part 1: Defining Your Audience: Youth & Young Adult Segmentation Strategies

Jeffrey Jordan, President & Executive Creative Director

Part 2: Aligning Audience Values & Messages: Developing Relevant Youth Content

Michelle Bellon, VP, Marketing and Strategy 

Part 3: Leveraging Digital & Social Data to Reach At-Risk Populations

Ashley Wiers, Public Health Communication, Google

Part 4: Monitoring & Measuring Digital Public Health Campaigns

Kristin Carroll, CEO

 Session: Sex, Smoking, and Alcohol: Reaching Audiences with Tough Public Health Messages

4:00-5:30 pm /  Centennial I/II

Abstract # 38579 Relevant & Repetitive Digital Message Exposure to Reduce Binge Drinking

Sophia Lerdahl, Strategic Planner 

Abstract # 38587 Viral, Engaging and Thought-Provoking: Creating Successful Video Content for Government Social Media

Michelle Bellon, VP, Media and Strategy    

Session: Utilizing Grassroots Strategies in Prevention Campaigns

4:00-5:30 pm / Grand A/B

Abstract # 38575 “Free the Night” – Using Digital Platforms and Technologies to Ignite Voluntary Policy Change Statewide

Kristin Carroll, CEO

Session:  Expanding Reach of Health Communication Connections with Diverse Target Audiences

4:00-5:30 pm / Centennial IV

Abstract # 38726 Thoughtful Social Media Content about Chewing Tobacco Aligned with Country Culture

Chris Norris, Strategist                                                       


Thursday, Aug. 17, 2017


Session: Using Marketing Strategies to Amplify Digital Engagement

8:00-9:30 am / Centennial I/II

Abstract # 38584 Increasing Engagement, Impressions, and Views through Segmentation and Paid Social Media

Kristin Carroll, CEO

Abstract # 38585 Tailoring and Targeting for Maximum Social Engagement: The Value of Lifestyle Content to Communicate a Health Message

Michelle Bellon, VP, Media and Strategy

Session: Striving to Keep America’s Youth Healthy

8:00-9:30 am / Centennial III

Abstract # 38569 Reducing at-Risk Teen Smoking and Vaping: Evidence of Success from the Syke “Alternative” Teen Campaign

Chris Norris, Strategist

Session: Leveraging Social Media and Influential Triggers to Enhance Health Communication Appeal Among Young Target Audiences

12:45-2:15 pm / Hanover C/D/E

Abstract # 38577 Using Influencers and Interactive Digital Experiences to Change Beliefs about Tobacco Use Among LGBT Young Adults

Brandon Tate, Account Director

Session: Tweet. Snap. Pin. Verbs That Align Our Audiences and Platforms

12:45-2:15 pm / Centennial I/II

Abstract # 38586 To Snap or Not to Snap? How Snapchat Can (and can’t) Help You Reach Young People

Carli Smith, Director of Social Media


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