We have focused exclusively on positive social change through behavior change marketing since 2001.
We are proud to be a behavior change marketing company, not a commercial advertising agency.
Why are we proud?
We believe that changing behavior is fundamentally different from changing a brand preference. Our understanding of this difference allows us to develop strategies that are specific to the unique process of behavior change. In addition, by being a behavior change company, every one of our staff members is constantly thinking about behavior change. This ensures that our best creative and strategic minds are thinking about every behavior change campaign.
While we began focused on youth and young adults, we now focus on adults and priority populations, such as multicultural, rural and LGBT.
Public health is our focus. We have unrivaled experience in tobacco control and expert knowledge on other behaviors such as obesity, alcohol and sexual health.
What about other issues?
We want to make sure that all of our campaigns lead to tangible behavior change and these are the behaviors we are most experienced in. However, we are happy to discuss other issues with you. If we believe that our skills are applicable to your challenge, we are happy to take on that behavior with you.
Rescue provides comprehensive behavior change marketing programs. We begin with our proprietary formative research process, Peer Science™. Through this process, we segment the audience into “peer crowds,” which are the macro-level connections between peer groups with similar interests, lifestyles, influencers, and habits. Then, we investigate the values, information, habits, and/or structural challenges that drive the unhealthy behavior or prevent people from performing the healthy behavior to determine whether a policy change, knowledge change, or norm change program would be most effective.
Why do we separate these?
Based on this research, we determine which of our three proven practices is necessary to change behavior: HealthComm for knowledge change, Evolvement® for policy change or Social Branding® for culture change.
To change knowledge we use Health Branding strategies and the latest evidence-based marketing tactics to deliver new knowledge that could lead to behavior change in a relevant and believable way through integrated channels such as mass media and social media.
To change policy, our Policy 360 approach is activated to deliver every step needed for voluntary or legislative policy change. This includes assessing the local environment, gathering public opinion, filling in educational gaps, creating urgency and ultimately changing policy. If the strategy calls for youth engagement, then our Evolvement® strategy is used to engage youth and guide them towards a meaningful contribution to change.
To change norms we implement our Social Branding® strategy which utilizes mass media, digital and social media, events, influencers and street marketing to change the cultural norms of the target audience, planting the seeds of change based on the Diffusion of Innovations Theory.
Social Branding® and Evolvement® are registered trademarks of Rescue.
Each of the following services are executed in-house to ensure cohesive program implementation and measurable success.
We currently provide ongoing and comprehensive behavior change programs for these organizations.