There is an important difference between wanting to be healthy, and knowing how to be healthy. By and large people want to be healthy, but what that means in terms of food and activity is less clear and often filled with misconceptions.
Using our Decision Blocks™ model, we work to provide clear, tangible strategies for making healthy choices about nutrition and physical activity. Rather than promoting simple awareness, we guide our audience from “what is healthy” to “here’s how to be healthier.” We tailor messaging to reflect cultural, social, and personal values, making the tips and information appropriate for our audience’s circumstances and norms.
