Individuals suffering from opioid use disorder and overdose are often unaware of the risks of the drugs they are taking. To address this, many opioid prevention campaigns highlight the worst possible consequences, such as overdose and death. However, with little knowledge of what opioids are or how they work, many people do not believe or understand these campaigns until the consequences personally affect them or a loved one.

Instead, Rescue implements its Decision Blocks™ framework to deliver pieces of new and relevant information in a logical sequence to increase the audience’s perception of risk. We address the foundational knowledge gaps that prevent consequence-based messaging from having their intended impact, and work to increase the relevance of risk to the audience in order to dissuade use.