Marijuana


Steeped in a complex social and political history, marijuana health communications strategies require an informed approach that respects marijuana’s conflicted place in American culture. Using science-based facts and a judgment-free communications strategy, we educate audiences on new marijuana laws and use tailored prevention strategies for high-risk audiences.

Learn about our approaches to prevent high-risk marijuana use below.

INCREASING KNOWLEDGE TO PREVENT UNSAFE USE


With the status of legalized marijuana in flux, there’s a lot of confusion in our communities. What’s legal? Who can use it? Do these new laws mean it is risk-free?

Answering these questions requires clear, objective, science-based messages on topics like legal possession, DUI laws, and where you can legally use marijuana, as well as the health considerations of legal use. Campaigns should increase knowledge of health risks for priority populations like youth and pregnant and breastfeeding women.

Since 2017, Rescue has worked with five U.S. states—and internationally—to develop and implement comprehensive marijuana campaigns, including prevention for at-risk audiences and legal communications campaigns for states that have newly legalized non-medical use. This evidence-based work is centered around findings from 77 focus groups, 74 one-on-one interviews, and 5 online surveys with over 5,700 participants, and learnings from four implemented campaigns. Rescue applies this expertise to create a pressure-tested, data-driven approach that helps new states reach priority populations with effective and relevant messaging.

Rescue's Approach to
Marijuana Messaging
Campaigns


CAMPAIGN EXAMPLES


Rescue has developed and implemented multiple marijuana education campaigns for both prevention and legal education. Here are a few examples.

LEARN MORE


To learn more about our approach to marijuana communications or to bring an evidence-based marijuana campaign to your community, please contact:

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