A multilingual campaign to promote nutrition and physical activity among CalFresh-eligible Californians.
There are four primary principles to achieve behavior change that shape each of our interventions.
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Changing behavior requires that we change something that affects behavior, like knowledge, policy, or norms. These are pathways to behavior change, and a different strategy is needed depending on which behavior we need to change. Decision Blocks, Policy 360, and Social Branding are our proprietary strategies to achieve behavior change.
Since 2001, we have worked to make healthy behaviors easier and more appealing. Our innovative approach to tackling some of the most challenging public health issues has led to tailored, evidenced-based interventions designed to improve behaviors among at-risk audiences across a broad set of health topics.
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As a research-driven agency, we pride ourselves on our ability to differentiate between audience segments, and identify the right strategy, message, and delivery method for each intervention. Our work has taken us through youth, young adult, adult, LGBTQ, multicultural, low-income, mental health, pregnant women, and parent audiences, each requiring a keen understanding of which strategic pathway will cause behavior change.
Swipe the populations below to learn more.