A multilingual campaign to promote nutrition and physical activity among CalFresh-eligible Californians.
Through our nearly two decades of experience promoting healthy behaviors, we have developed a comprehensive, evidence-based framework to behavior change marketing that informs all of our work.
Explore our Behavior Change Principles, Primary Strategies, Approaches to Health Topics, and Approaches to Priority Populations below.
There are four primary principles to achieve behavior change that shape each of our interventions.
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Changing behavior requires that we change something that affects behavior, like knowledge, policy, or norms. These are pathways to behavior change, and a different strategy is needed depending on which behavior we need to change. Decision Blocks, Policy 360, and Social Branding are our proprietary strategies to achieve behavior change.
Click on the strategies below to learn more.
Since 2001, we have worked to make healthy behaviors easier and more appealing. Our innovative approach to tackling some of the most challenging public health issues has led to tailored, evidenced-based interventions designed to improve behaviors among at-risk audiences across a broad set of health topics.
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As a research-driven agency, we pride ourselves on our ability to differentiate between audience segments, and identify the right strategy, message, and delivery method for each intervention. Our work has taken us through youth, young adult, adult, LGBTQ, multicultural, low-income, mental health, pregnant women, and parent audiences, each requiring a keen understanding of which strategic pathway will cause behavior change.
Swipe the populations below to learn more.