Developing a new public health campaign can take 6 – 12 months and can cost between $50,000 and $500,000. This long process can be full of obstacles as campaigns work through formative research, stakeholder input, strategy development, message testing, creative development, and internal approvals. And even after these significant investments, many of these campaigns fall short of expectations and don’t achieve measurable outcomes.
ORGANIZATIONS DON'T HAVE TO ENDURE THIS LONG AND EXPENSIVE PROCESS.
Rescue’s Ready-Made Media Campaigns allow government agencies, healthcare companies, and other public health organizations to skip campaign development by licensing and adapting evidence-based and audience-tested media campaigns that can be implemented in as little as four weeks for a fraction of the cost of a custom effort.
Rescue Agency currently offers Ready-Made Media Campaigns tackling teen vaping, opioid misuse and treatment, and rural teen tobacco use.
For more information on Behind the Haze or Down & Dirty, please contact:
Group Management Director, Tobacco Prevention
For more information on the People's Opioid Project, please contact:
Sr. Director, Substance Misuse Programs