Ready-Made Campaign

A Ready-Made, Instagram-Based Cessation Program to Help Young People Quit Vaping

According to a recent study in JAMA Pediatrics, 41% of teens who vape want to quit.1 Hesitant to enroll in a traditional cessation program, many young people end up trying and failing to quit on their own, unaware of coping tools that could make quitting easier. Our new vaping cessation program Quit the Hit is designed specifically as a vape-first, young-people-first, social-first cessation intervention.

Quit the Hit is a cessation support group that educates young people about how to quit vaping through group chats on Instagram. Created in partnership with Hopelab and UCSF’s Center for Tobacco Control Research and Education, Quit the Hit provides 30 days of online quit support in groups of 10-15 participants with active moderation by a cessation coach.

1 Smith, et al. “Intention to Quit Vaping Among United States Adolescents.” JAMA Pediatrics, 2020

30-Days of Cessation Content

Quit the Hit includes the content for full behavioral intervention and all the creative elements necessary to recruit and enroll participants in the program. Rescue’s expert teams run paid media recruitment, program enrollment, data collection and analysis, and active facilitation of each group throughout the 30 days.

The Instagram group messages include daily educational content, behavioral and cognitive coping strategies, quit tools, group challenges, video content from the coach and guests, and access to peers for support. Pre- and post-surveys measure success on a variety of outcomes including past 30-day vaping, intent to vape, intent to quit, and confidence in quitting. At the end of the group, participants who may still be struggling with quitting can be referred to the state’s Quitline for ongoing support.


For more information on bringing Quit the Hit
to your community, please contact:

Other Ready-Made Campaigns

Teen Vape

Rural Teen
Tobacco Prevention