About Us

We help government agencies and nonprofits create award winning campaigns that drive health behavior change.

20 years

We have focused exclusively on positive social change through behavior change marketing since 2001.

6 offices

We serve clients from offices throughout North America and field staff in 20 states and provinces.

180 change agents

Our team lives and breathes health behavior change marketing, accumulating hundreds of years of combined experience.

100+ campaigns

We develop, implement, and evaluate campaigns for youth and adults, across diverse populations, urban and rural areas, and distinct health behaviors.

What we do

We’re on a mission to make healthy behaviors easier and more appealing for everyone, everywhere. We do this through groundbreaking strategies that increase knowledge, change policy, and shift norms.

Rescue's Approach

In 2000, Jeff Jordan joined a youth engagement program at the Southern Nevada Health District to reduce teen tobacco use. One year later, with the support of an innovative program manager, Jeff launched Rescue when he was just 17 years old. Nearly two decades of 200+ research studies and 100+ creative campaigns later, we’ve grown into a national leader in health behavior change marketing.

Click through the timeline to learn more about key moments in Rescue’s history.

Who we are

We’re a team of problem-solvers, go-getters, innovators, and optimists. Our team’s diverse expertise in data science, anthropology, strategy, design, media, and youth engagement fuels our commitment to push past the status quo and do whatever it takes to create the most impactful behavior change programs.

Meet Our Team

Thanks To Our Clients

Our clients from nonprofits and government agencies in more than a dozen states help our impact span the country. In our years of behavior change marketing, we have never lost an existing client to another agency. Not once.

Our Shared Values

We are different from most agencies and it shows in many ways. We approach our work with careful attention to four core values unique to Rescue that magnify the impact we create for our clients and the communities we serve.

B Corp

We believe that behavior change marketing is more than a charity case - it’s serious business. When commercial ad agencies take on feel-good pro bono projects, they often lack the depth of knowledge and experience to drive behavior change. With 100% of our revenue coming from positive social change campaigns, we’ve been able to invest in the tools and strategies necessary to create positive impact across complex health issues. That’s also why we’re a for-profit, B-Corporation.

B Corps meet the highest standards of verified social and environmental performance, public transparency, and legal accountability, and aspire to use the power of markets to solve social and environmental problems. In 2016 we were recognized as a Best for the World company scoring in the top 10 percent of all B Corps for our treatment of customers.

From employee engagement to charitable giving, volunteering and green office practices, we work to make a positive contribution to our community and our team.

Press and Awards

We’re in it for the results, not the recognition. But, we’re also thrilled when our clients are celebrated as the change agents that they are.


Top 5000 fastest growing companies


ANA Multicultural Excellence Award


2017 Shorty Social Good Finalist