Policy 360™ is Rescue’s proprietary behavior change marketing strategy to help organizations, counties, and states create voluntary or legislative policy change campaigns that remove barriers to healthy choices.
POLICY 360™
A strategic framework to promote policy changes that will make unhealthy behaviors harder, or healthy behaviors easier to perform.
Policies can set up structural barriers between our audience and an unhealthy behavior, such as clean indoor air policies that require smokers to go outside, and thus discourage some from smoking at all. Policies can also remove barriers between our audience and a healthy behavior, such as creating healthy checkout lanes that make healthy snack choices the most convenient choice to make.
Sometimes making healthy choices requires more than just knowledge of the health benefits or consequences of a behavior. We unify stakeholders and change makers around a clear, focused goal that will create broad support for a policy change to promote healthy behaviors.
Depending on the opportunity, Rescue’s policy experts work with youth organizations, adult coalitions, or other community-based change-makers to create a feasible strategy for policy change. Using Rescue’s proprietary Policy 360™ Scorecard, we help communities make informed decisions for prioritizing policies, identify key stakeholders, and chart a path forward.
Depending on the opportunity, Rescue’s policy experts work with youth organizations, adult coalitions, or other community-based change-makers to create a feasible strategy for policy change. Using Rescue’s proprietary Policy 360™ Scorecard, we help communities make informed decisions for prioritizing policies, identify key stakeholders, and chart a path forward.
Before we can change policies, there must be significant support for an issue and the recommended policy changes. Rescue’s Policy 360™ strategy starts with research, education, and awareness efforts that drive community interest in a topic. Once a tipping point in knowledge is reached, the strategy moves towards advocacy, readiness, and engagement, leading to a decision point for the community. As a result, our policy change efforts build momentum throughout a campaign instead of losing steam midway.
To learn more about how we can use Policy 360™ to change behaviors in your community, please contact:
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