Research
We use research to design groundbreaking strategies that authentically reach high-risk audiences.
Rescue’s 20+ member in-house research team serves as the driving force for our behavior change interventions. Composed of MPH and PhD research scientists, our team leads formative, segmentation, and message testing research for all Rescue campaigns and interventions. By keeping research in-house, we ensure that research findings are woven into every aspect of each intervention, from key messages to implementation tactics.
ENVIRONMENTAL SCANS AND LITERATURE REVIEWS
SEGMENTATION STUDIES
PEER CROWD RESEARCH
FORMATIVE RESEARCH
BRAND, CREATIVE CONCEPTS, AND MESSAGE TESTING
IN-PERSON AND ONLINE FOCUS GROUPS
JOURNALS AND PUBLICATIONS
IN-DEPTH INTERVIEWS
ONLINE AND OFFLINE SURVEYING
MEDIA TRACKING
CAMPAIGN MEASUREMENT AND EVALUATION
NON-TRADITIONAL PARTICIPANT RECRUITMENT
Rescue’s research approach is built based on nearly two decades of effective behavior change interventions. This experience allows us to design research studies that provide practical and actionable insights for our targeted populations.
PSYCHOGRAPHIC
SEGMENTATION
PEER
CROWDS
CREATIVE AND
MESSAGE TESTING
To learn more about our strategies, please contact:
Learn More About Our Behavior Change Strategies:
