A Ready-Made Media Campaign
to Reduce Opioid Use and Promote Treatment
Opioids are the main driver of overdose deaths in the US, with over 47,000 deaths in 2018 attributable to opioids. Millions more are affected by opioid use disorder, increasing their risks for an overdose and creating multi-faceted challenges for communities across the nation. Without effective, evidence-based intervention, thousands more Americans will lose their lives to this drug.
People’s Opioid Project is a Ready-Made Media Campaign for health organizations in need of an evidence-based campaign to prevent opioid use or promote recovery that can be licensed and implemented quickly. People’s Opioid Project offers a growing library of Message Packages, each containing all the creative elements necessary to deliver a specific opioid prevention or treatment message tailored to your community.
Health organizations can work with Rescue to license the People’s Opioid Project campaign and begin running the Messages Packages they choose on local digital, social, and traditional media channels in less than a month. Materials are also available for health care organizations or providers, including placement within healthcare settings, such as brochures, posters, and provider training. Organizations can also work with Rescue to re-tag any People’s Opioid Project Message Package with their own campaign brand name and/or further customize the content for their unique needs.
Evidence-based Message Packages contain one TV/Web commercial, 20+ digital/social media ads/posts, website content, provider materials, and more, depending on the strategic approach. Click below to preview available Message Packages.
In addition to providing Message Packages, Rescue can help clients implement the campaign through media planning, placement, social media, and research services. The Rescue team is here to support each health organization at the level that is most useful.
Utilizing organization’s own internal resources for implementation
Leveraging some support services from Rescue, like social media management
Leveraging Rescue for full campaign management, media planning, implementation, reporting and analysis
A note on social media: The world of opioids is fraught with questions, confusion, stigma, and misconceptions, therefore it’s imperative that campaign staff are equipped to respond to questions and comments on social media. Health organizations can work with Rescue to manage social media the right way, including a research-vetted proprietary social media response bank, a dedicated community manager, and a paid social media team that knows how to engage on complex health topics.